Menu
Close

Let's Talk

The Importance Of Staying Agile in Your Marketing Approach
January 26, 2024 16:03 pm
Author: Alexandros Kokolis
The Importance Of Staying Agile in Your Marketing Approach
Agile Marketing is a marketing approach that takes inspiration from Agile software development methodologies, which prioritise flexibility, collaboration and customer-centricity. It involves breaking down marketing tasks and projects into smaller, manageable increments and then working on them in short cycles called "sprints" or "iterations”.
Read More
Explaining the Marketing Funnel: Awareness to Conversion
January 18, 2024 14:10 pm
Author: Alexandros Kokolis
Explaining the Marketing Funnel: Awareness to Conversion
As a proper marketer, the concept of the marketing funnel and your customer journey should be at least familiar with your vocabulary and thus align with your marketing strategy. For those of you however who can’t grasp the idea of this term, we're here to help you gain a thorough understanding of it through this article, as well as guide you through its operation and the stages that occur within it when implementing a successful marketing approach!
Read More
What Percentage of Revenue Should you Spend on Marketing?
January 9, 2024 15:03 pm
Author: Alexandros Kokolis
What Percentage of Revenue Should you Spend on Marketing?
In the world of business, success often hinges on smart and few investments, which are as critical as your marketing budget. Allocating the right percentage of your revenue to marketing is a strategic decision that can shape your company's growth, brand recognition and bottom line. Read this article to delve into the art and science of determining what percentage of your revenue should be spent on marketing. Let’s explore the various factors that influence this decision and provide basic insights to help you strike the right balance between investing in your business's future and maintaining financial stability.
Read More
What is an ERP and Why is it Related to your Marketing Strategy?
January 2, 2024 13:39 pm
Author: Alexandros Kokolis
What is an ERP and Why is it Related to your Marketing Strategy?
In today's dynamic business environment, maintaining competitiveness and operational efficiency is of utmost importance. To tackle this challenge, organisations have turned to an essential tool known as ERP. While ERP systems have conventionally been linked to managing internal functions like finance and supply chain, their significance goes well beyond these areas. In this article, we will take a deeper look at ERP, what it entails and why it holds a strong connection with your marketing strategy.
Read More
How the AI Will Transform the Way We Approach Marketing
December 12, 2023 15:27 pm
Author: Alexandros Kokolis
How the AI Will Transform the Way We Approach Marketing
Artificial intelligence has advanced and practically been involved in numerous fields since its debut, with marketing being one of the top sectors in which it ultimately changed the game. Namely, the marketing landscape has been redefined, with knowledge and opportunities on a daily basis, as this new smart technology evolves. As perceived, AI is already having a profound impact on the way we approach marketing and its influence is expected to continue growing in the future.
Read More
What is Temu and the Logic Behind its Operation.
November 22, 2023 09:40 am
Author: Alexandros Kokolis
What is Temu and the Logic Behind its Operation.
If you’re a fan of online shopping, then it’s most likely you’ve heard of or even have made a purchase from, the newly raised chinese-owned online shopping platform, called Temu. It is basically a huge online marketplace that sells a variety of products, from clothing and accessories to home decor and electronic gadgets. And all of that, in extremely discounted and low-prices contrary to traditional shops. But where is the catch ?
Read More
E-commerce Marketing - How your Eshop Can Dominate the Competition
October 23, 2023 13:01 pm
Author: Alexandros Kokolis
E-commerce Marketing - How your Eshop Can Dominate the Competition
In the ever-evolving world of e-commerce, competition is fierce. Online shopping has taken over the traditional shopping experience, with the emergence of countless online stores and e-commerce platforms. Thus, it’s essential for e-commerce businesses to stand out and there is no other way to make that happen, than implementing an effective e-commerce marketing strategy. But what is really ecommerce and how does it affect your Eshop? Let’s delve into the main strategies that will ultimately help your eshop, not only compete, but even rise above the competition and thrive in the digital marketplace.
Read More
SaaS Marketing - 10 Core Strategies to Market your SaaS Business
October 23, 2023 12:20 pm
Author: Alexandros Kokolis
SaaS Marketing - 10 Core Strategies to Market your SaaS Business
SaaS Marketing constitutes a great way to make your business grow and market it in a more efficient way. The Software as a Service industry has witnessed exponential growth in recent years, therefore considering this type of marketing should be your next step. It refers to a strategic approach that focuses on both acquiring new customers, as well as retaining and nurturing existing ones. Namely, it is a software distribution model that allocates resources to lead generation and client retention. And why choose this type of marketing? Well the answer is evident! It ultimately reduces the customer churn rate and builds a trustful relationship instead.
Read More
TikTok Search Ads: What Marketers Need To Know
October 19, 2023 12:49 pm
Author: Alexandros Kokolis
TikTok Search Ads: What Marketers Need To Know
Marketing and Advertising, are two terms that undoubtedly complement each other. Social Media marketing precisely, constitutes one of the major marketing strategies that is currently being recognised for its efficiency and effectiveness. And now TikTok, the wildly popular short-form video platform that has taken the social media world by storm, is part of that! The new addition of TikTok Seach Ads has been implemented, giving marketers the opportunity to advertise the requested product or service, through lower Cost-Per-Action and higher Conversion Rate.
Read More
How to Make a Robust Marketing Plan in 6 Steps
October 6, 2023 11:22 am
Author: Alexandros Kokolis
How to Make a Robust Marketing Plan in 6 Steps
A strategic marketing plan serves as a roadmap for businesses, guiding their efforts toward achieving certain objectives. Such a plan not only ensures efficient resource allocation but also positions the brand in the market. An informed strategy can differentiate a brand, making it resonate with the target audience and ultimately fostering sustainable growth. Prioritize your marketing plan to own a forward-thinking business.
Read More
Marketing vs. Advertising: What's the Difference and How to Utilise Both
September 29, 2023 11:27 am
Author: Alexandros Kokolis
Marketing vs. Advertising: What's the Difference and How to Utilise Both
In the ever-evolving landscape of business and commerce, the terms "marketing" and "advertising" are often used interchangeably. While they are closely related, they represent distinct aspects of a company's overall strategy. Understanding the difference between marketing and advertising is crucial for crafting a comprehensive strategy that effectively reaches and engages your target audience.
Read More
The Importance of Display Advertising in Digital Marketing
September 29, 2023 10:58 am
Author: Alexandros Kokolis
The Importance of Display Advertising in Digital Marketing
In today's digital age, where the internet serves as the primary marketplace for businesses, the significance of effective advertising cannot be overstated. Display advertising, a dynamic component of digital marketing, has gained immense importance over the years. It has evolved from static banners to engaging multimedia experiences, playing a pivotal role in reaching and engaging target audiences. In this article, we will explore the importance of display advertising in digital marketing and its evolution over time.
Read More
LOAD MORE
Scale Up Your Business Ask Free Consultation