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SaaS Marketing - 10 Core Strategies to Market your SaaS Business
SaaS Marketing constitutes a great way to make your business grow and market it in a more efficient way. The Software as a Service industry has witnessed exponential growth in recent years, therefore considering this type of marketing should be your next step. It refers to a strategic approach that focuses on both acquiring new customers, as well as retaining and nurturing existing ones. Namely, it is a software distribution model that allocates resources to lead generation and client retention. And why choose this type of marketing? Well the answer is evident! It ultimately reduces the customer churn rate and builds a trustful relationship instead.
SaaS Marketing - 10 Core Strategies to Market your SaaS Business

How does it Work? 

SaaS marketing is a distinctive realm centered on the promotion and sale of software applications and solutions that are distributed via the internet and accessed through subscription arrangements. Building strong customer relations is achieved through selling the identical service on a monthly basis, which in turn aids in creating consistent and repeating income streams, the so-called customer loyalty that everyone chases. However, overwhelming your client base with excessive information can counteract your efforts, thus considering the right amount of your service distribution is essential.

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10 Core Strategies to Market your SaaS Business 

Crafting the ideal SaaS Marketing blueprint will upscale your marketing game and make you stand out among the same service competition. Master the perfect SaaS Strategy by implementing the following strategies:

  1. First and foremost, understanding your niche and identifying the target market is a priority. Focusing on customer acquisition and attracting potential customers, allows your next marketing campaigns to have a better cost and sale inverse ratio. 
  2. Leveraging Pay Per Click advertising is a major factor in a successful SaaS strategy, in order to drive traffic in your website. Creating compelling content in Google Ads and employing accurate audience targeting, as well as establishing some retargeting initiatives, will rekindle interest amongst visitors that didn’t initially convert.
  3. Building a strong online presence using Social Media marketing, will help you target specific buyer personas that are most likely to trust your service. Organic posts and paid ads are the perfect combination engage immediately with your audience and set the tone for future campaigns.  
  4. Search Engine Optimization is key when selling Software as a Service. It ultimately leads more traffic to your website when done effectively, that is identifying related to your solution keywords or phrases, that your niche is interested in. Organic search and visibility are also severely increased, establishing SEO strategies as one of the most important.
  5. Content Marketing should be also implemented, in conjunction with the aforementioned practices. Maintaining a consistent publishing schedule, by developing a content calendar and being in line with it, will hopefully establish your business in the industry and offer customer retention after the desired engagement. 
  6. A great way to add remarketing in the SaaS game, is Email Marketing. Personalised emails make the customer feel special and give the impression that you took time to personally address to them. It is useful that you include all stages of the customer journey, from onboarding to product updates and informative material. 
  7. Collaborating with distinguished and popular users in Social Media channels, will gift your business a higher authority and trust level. Influencer Marketing uses celebrity endorsement to promote your products or services and make their audience follow their lead.
  8. Conversion and performance tracking, as well as Return On Investment (ROI) measurement, are critical components of any effective digital marketing strategy, including SaaS marketing. They aid in enhanced budget allocation and better customer behaviour understanding, as well as in conversion rate optimization.
  9. As mentioned above, with Conversion Rate Optimization there is always room for improvement. Constant fine-tuning of your website and your on-going campaigns ensures that you stay on top of the game and maximize the percentage of visitors who take a desired action, that is leads. 
  10. Last but not least, trusting your success in a specialised performance based marketing agency will undoubtedly drive you and your business optimal results. At Wizard, we provide a plethora of services to effectively promote and grow your company, to become top-tier in its kind!

Mastering the art of SaaS Marketing is not an easy task. These strategies, from understanding your target audience to measuring ROI, form the foundation of an effective SaaS marketing plan. Remember that SaaS marketing is not a one-size-fits-all endeavor. Thus, following the practices mentioned above demands adaptability and commitment into continuously improving. It enhances your ability to deliver value to your customers consistently and foster loyalty, leading in final analysis, to customer retention, which is the most important. 

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Alexandros Kokolis Avatar
Alexandros Kokolis
23 - 10 - 2023.
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