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What is Omnichannel Marketing? Definition & Examples
July 11, 2023 14:47 pm
Author: Alexandros Kokolis
What is Omnichannel Marketing? Definition & Examples
In today's interconnected world, consumers engage with brands through multiple channels and devices. To meet the ever-evolving expectations of these digitally empowered customers, businesses must adopt a holistic and seamless approach to marketing. This is where omnichannel marketing comes into play. In this article, we will explore the definition of omnichannel marketing, provide examples of its implementation, and discuss why it is crucial for businesses to embrace this strategy.
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KPIs in Digital Marketing: What They Mean and How to Define Which Ones Are Important to You
July 11, 2023 09:11 am
Author: Alexandros Kokolis
KPIs in Digital Marketing: What They Mean and How to Define Which Ones Are Important to You
In the ever-evolving landscape of digital marketing, measuring the success of your efforts is crucial for driving growth and achieving your business goals. Key Performance Indicators, or KPIs, play a vital role in assessing the effectiveness of your digital marketing strategies and campaigns. They provide valuable insights into the performance of your online initiatives and help you make informed decisions to optimize your marketing efforts. This article will delve into what KPIs are, why they are important, and how you can define the ones that matter most to your business.
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STP marketing: How are market segmentation, targeting, and positioning interrelated?
June 16, 2023 08:05 am
Author: Alexandros Kokolis
STP marketing: How are market segmentation, targeting, and positioning interrelated?
STP marketing is like a roadmap for selling products or services. It's about splitting the market into different groups (segmentation), choosing which groups to sell to (targeting), and making your product appeal specifically to those groups (positioning). All three parts work together to help businesses succeed. This article will discuss how these three actions complement each other and how this marketing framework applies in the digital world. But, before diving deeper, let's define each part of the STP acronym.
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How to use crm data to increase sales and reduce churn rate
June 7, 2023 13:19 pm
Author: Alexandros Kokolis
How to use crm data to increase sales and reduce churn rate
In the digital age, customer data is more valuable than ever. The right CRM (Customer Relationship Management) system can provide you with a huge amount of information, from which you can extract important opportunities for the development of your business. Let's take a detailed look at how you can use this data to increase sales and reduce the churn rate, making your business more efficient and resilient.
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The 5 Most Useful Digital Marketing Tools in 2023
May 18, 2023 14:41 pm
Author: Alexandros Kokolis
The 5 Most Useful Digital Marketing Tools in 2023
In today's competitive business world, digital visibility and better placement in search results are essential keys to success. To succeed, you need to have the right digital marketing tools to help you improve your strategy in 2023. There are hundreds of tools out there, but some stand out and have already proven their worth. Let's go see them!
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Performance Marketing: What it is and how it will evolve in the future
May 9, 2023 09:10 am
Author: Alexandros Kokolis
Performance Marketing: What it is and how it will evolve in the future
In today's competitive digital landscape, Performance Marketing is a primary strategic tool for businesses looking to increase their customers and sales. But what exactly is Performance Marketing, how does it work, and how is it expected to evolve in the future? Let's take a closer look at this popular and profitable marketing strategy, and how it can help you achieve your goals.
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Wizard is Exclusive Greek Proud Member of iNT. Agencies
April 20, 2023 14:17 pm
Author: Alexandros Kokolis
Wizard is Exclusive Greek Proud Member of iNT. Agencies
Our common vision is “Building Bridges Between People, Cultures, and Borders with Branding and Communication”. With digital content, we draw more attention to international companies, strengthen their reputation and start dialogues in new markets.
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Our presentation on the process of migrating from GUA to GA4
April 12, 2023 07:24 am
Author: Alexandros Kokolis
Our presentation on the process of migrating from GUA to GA4
We shed some light on the process of moving GUA to GA4 while answering questions from the audience that took the discussion a step further.
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The Sfakianakis Group entrusts Wizard with the brands Executive Lease & Executive Flex.
April 3, 2023 11:30 am
Author: Alexandros Kokolis
The Sfakianakis Group entrusts Wizard with the brands Executive Lease & Executive Flex.
Wizard Performance Advertising Agency announces two new strong partnerships with the Executive Lease & Executive Flex brands of the Sfakianakis Group, operating in the highly competitive field of car leasing in Greece.
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Wizard in the Top 3 Performance Marketing Agencies!
October 7, 2022 10:03 am
Author: Alexandros Kokolis
Wizard in the Top 3 Performance Marketing Agencies!
We were among the top 3 Performance Marketing Agencies at the Peak Awards 2022
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7 Steps to Create a Holistic Marketing Strategy in 2022
October 6, 2022 12:53 pm
Author: Alexandros Kokolis
7 Steps to Create a Holistic Marketing Strategy in 2022
Looking for ways to have a holistic marketing strategy in 2022? Find 7 steps here that will help your business take off!
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What is Inbound Marketing [Strategies & Tools] - Wizard
October 6, 2022 09:17 am
Author: Alexandros Kokolis
What is Inbound Marketing [Strategies & Tools] - Wizard
Discover what Inbound Marketing is, how it can increase your sales and build trusting relationships with your audience!
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