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Flip is a pioneering Romanian company founded in 2019 by Alin Luca, Alex Burghelia, and George Moroianu. Specializing in the sale and purchase of used and refurbished electronics, Flip aims to revolutionize this market by making the process simpler and more secure. The company offers a streamlined experience for sellers, handling everything from device inspection to sale, and provides buyers with thoroughly tested and guaranteed smartphones. Flip's mission is to create a reliable and user-friendly platform for trading electronics, ensuring quality and transparency in every transaction.
- Zero visibility in Greece.
- No initial traffic or rankings.
- Lack of domain authority in the Greek market.
- Absence of Greek-language content.
When Flip decided to enter the Greek market, they started from scratch. Their new .gr domain had no visibility, traffic, or rankings. Competing in the Greek phone market, particularly for high-intent keywords like "iPhone 15" or "μεταχειρισμένο iPhone," was a daunting task. Additionally, Flip's primary domain was .ru, which held no authority in Greece. The lack of Greek-language content further compounded these challenges.
- Identified and prioritized high-intent keywords.
- Created targeted content and blog posts.
- Optimized website speed, headings, and meta descriptions.
- Provided expertise in Greek language and market nuances.
- Developed an effective off-page SEO strategy.
We tackled Flip's challenges head-on. Our first step was to identify and prioritize the most beneficial high-intent keywords for Flip's business. We focused on keywords with high search volume and strong conversion potential, such as "iPhone 15" and "μεταχειρισμένο iPhone." With a clear keyword strategy in place, we created targeted content and blog posts that resonated with the Greek audience, helping Flip rank higher in Google search results.
Next, we optimized Flip's website. We improved site speed, ensured proper use of headings, and crafted compelling meta descriptions. Our technical SEO enhancements made the site more user-friendly and search-engine-friendly. Recognizing the importance of local expertise, we provided insights into the Greek language and market nuances. This ensured that Flip's content and messaging were culturally relevant and appealing.
Our off-page strategy focused on building domain authority, consequently implementing link-building campaigns and collaborated with Greek influencers and bloggers. This bolstered Flip's online presence and credibility. Through these combined efforts, we crafted a comprehensive SEO strategy that addressed every aspect of Flip's needs.
