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AHI Carrier Case Study
How AHI Carrier Europe conquered TikTok Greece – 6M+ Views in 3 Months
AHI Carrier Europe represents AHI Carrier Fzc in Southern and Central Europe, offering distribution rights and after-sales services for the Carrier, Toshiba, and Totaline brands, which are part of Carrier Corporation. The company is renowned for providing innovative HVAC (Heating, Ventilation, and Air Conditioning) solutions.
AHI Carrier Europe wanted to enter TikTok, one of the most demanding platforms for businesses, with the goal of introducing the air conditioning industry to the Greek TikTok market. The challenge was to create content that would be both engaging and educational while maintaining the company’s professional image.

Entering TikTok’s entertainment-driven environment presented specific hurdles:
Difficult Market for Technical Industries: TikTok is known primarily for entertainment content, making it challenging to penetrate with technical and industrial topics like air conditioning.
Maintaining Professionalism: The challenge was to present AHI Carrier as a serious and credible player while offering creative and appealing content.
Limited Budget: The campaign needed to be efficient within a limited budget.
To meet TikTok's unique demands, we developed a strategic campaign approach that combines fun and educational content, tailored to the needs of AHI Carrier and audience preferences.
Creating Engaging and Educational Content: The content was crafted to be entertaining while also delivering valuable insights into HVAC products, keeping the audience consistently engaged.
Collaborating with Established TikTok Creators: We selected creators experienced in TikTok's dynamics, skilled at adapting content to current trends while maintaining AHI Carrier's professional tone.
Modern Editing Techniques: Video production included up-to-date techniques like rapid transitions and animations, providing viewers with a vibrant and captivating experience.
Participation in Popular Trends: We incorporated popular TikTok trends and created branded challenges that encouraged audience participation and boosted the organic reach of the videos.


