MGD Energy
B2B & B2C leads generated
Impressions, significantly increasing brand visibility
Clicks across performance channels
The Case
MGD Energy operates in a highly competitive and regulated renewable energy market.
The objective was to create a stable, scalable performance system that could deliver high-quality B2C & B2B leads, control Cost per Lead, and strengthen brand presence – despite declining market demand and intense competition.
Challenges Faced
The challenge was clear:
- Multiple energy solutions with different intent levels
- Strong competition & platform restrictions
- Volatile search demand in key categories
- Need for efficiency, not just volume
The Strategy/Execution
Full-Funnel Performance Strategy
Built a structured funnel across Search, Performance Max, Demand Gen & YouTube to support Awareness → Conversion.
High-Intent Google Search Optimization
Focused on service-based keyword clustering, query control, and continuous optimization to secure the most valuable leads.
Controlled Performance Max Scaling
Used PMax selectively to support volume growth without sacrificing efficiency or inflating CPL.
Demand Creation with Demand Gen & YouTube
Activated upper & mid-funnel campaigns to compensate for declining search demand and feed remarketing audiences.
Cross-Platform Data Discipline
Clear separation of lead types (forms & first calls), constant monitoring of CPL and lead quality, and data-driven budget allocation.
RESULTS
- +300% B2B & B2C leads generated
- Over 15 million impressions, significantly increasing brand visibility
- Over 200.000 clicks across performance channels
- Over 1.000.000 video views
MGD Energy proved that performance success isn’t about chasing demand – it’s about building a system that works even when demand drops.
The Impact
Wizard transformed MGD Energy’s performance marketing into a resilient, scalable growth engine, balancing efficiency, lead quality, and long-term brand strength.
