Let's Talk
We had the pleasure to participate in this year's e-Commerce Conference hosted by BOUSSIAS on March 28th and 29th at OTEAcademy. We tried to shed some light on the process of GUA to GA4 migration for eCommerce professionals and the audience's questions took the conversation a step further.
On the first day of the conference, our Digital Marketing Manager Stavroula Kogka did a quick overview of GA4’s main advantages & limitations, which created expectations and interest for the upcoming Google Universal Analytics retirement, replaced by Google Analytics 4.
A Deep Dive into Google Analytics 4 for E-Commerce
On the 2nd day, along with Digital Marketing Specialist, Dimitris Lemonakis, they presented a more detailed implementation approach. The workshop “A Deep Dive into Google Analytics 4 for E-Commerce” focused on the following topics:
- A presentation of how Google Analytics 4 (GA4) works.GA4 is the latest version of Google's web analytics platform that provides website owners and marketers with insights into user behavior, website performance, and advertising effectiveness.
- What are the main differences between Google Analytics 4 and Google Universal Analytics?
- Current limitations and things to keep in mind, migration tips, and advice about how to avoid common pitfalls.
Last but not least, the presenters offered the audience a step-by-step guide for implementing GA4 for eCommerce. The workshop was completed with great success so we would like to thank the attendees for their active participation.
If you want to switch from Universal Analytics to GA4, you can contact us here!
