AHI Carrier – YouTube
New Subscribers
Organic Subscribers
Total Views
Summary
Through a targeted Demand Generation campaign on Google Ads, promoting YouTube Shorts and aiming to increase subscribers, Ahi Carrier SEE managed to transform a specialized corporate channel into one of the strongest digital “players” in the HVAC industry in Greece — and not only on YouTube.
With an investment of just €1,867, the channel went from approximately 400 initial subscribers to a total of 8,700+, thanks to 7,296 paid new subs and more than 1,000 organic ones created as a natural result of increased visibility.
Objective
- Increase in YouTube subscribers
- Strengthening brand awareness
- Promotion of the channel’s YouTube Shorts
- Creation of continuous engagement with high average watch time.
Approach
- Demand Gen Campaign Selection
The strategy was based on the use of a Demand Gen campaign (formerly Discovery), ideal for:
- maximizing reach and views,
- low cost per view/action,
- promotion on YouTube, Discover & Gmail placements,
- promoting video content only with Shorts.
2. Targeting & Creative Strategy
- Audience targeting based on interests (HVAC, engineering, technology, smart home) was used, as well as a broader audience.
- Selected YouTube Shorts with high potential were promoted.
- A setup with CTA for Subscribe was created.
3. Optimization
With optimizations in creatives, targeting, and bidding, we achieved:
- An exceptionally low CPC of €0.10
- An impressive cost per user registration of just €0.26
Results
- Total Budget: €1,867
- Average CPC: €0.10
- Cost per Subscription: €0.26
- Conversion Rate: 1.42%
Channel growth & development
- +7,296 new subscribers from the campaign
- +1,000 organic subscribers
- From ~400 → 8,700+ subscribers in total
- 8,500,000 Total Views
