Coolclub.gr Case Study
Driving Substantial organic revenue
CoolClub.gr is a leading online platform in Greece, offering a wide range of kids' clothes, accessories, footwear & toys. With a commitment to quality and customer satisfaction, CoolClub.gr has established itself as a trusted e-commerce platform for consumers.
Despite having a wide range of products and a strong commitment to customer service, CoolClub.gr was not reaching its full potential in terms of organic traffic and revenue. The site needed specific interventions from our Team to become SEO friendly and implement the right practices including on-page optimization.
Our primary objectives were to:
- Increase organic sessions
- Improve rankings for important keywords
- Increase clicks
Boost organic revenue
The main challenges we faced were:
- Wrong or empty meta descriptions: These are crucial for search engine optimization as they help search engines understand the content of the page.
- Slow website: This negatively impacts user experience and can lead to higher bounce rates.
- Images without alt text: Images without alt text are not only bad for SEO, but they also create accessibility issues for users with visual impairments.
Our strategy was to address the technical SEO issues and improve the overall user experience of the website.
- Technical SEO to improve the website: This included fixing meta descriptions, improving site speed, and optimizing images.
- Building backlinks: This helps to improve the site's authority and rankings in search engine results.
- Fixing the categories: This makes it easier for users to navigate the site and find what they're looking for.
- Fixing the index of the website: This ensures that all important pages are being crawled and indexed by search engines.
We started by conducting a thorough audit of the website to identify all the areas that needed improvement. We then implemented the necessary changes, including fixing the meta descriptions, improving the site speed, and optimizing the images.
We also worked on building high-quality backlinks to improve the site's authority and rankings. We fixed the categories to make the site more user-friendly and ensured that all important pages were being crawled and indexed by search engines.