Strengthen Your Brand Visibility Across Google, ChatGPT and AI Answers
Become the Answer Your Customers Are Looking For, with AI SEO, GEO and ChatGPT Ads.
What is AI Visibility?
AI Visibility is how often and how accurately a brand appears inside the answers of ChatGPT, Google AI Overviews, AI Mode, Gemini and Perplexity — as a mention, a source or a recommendation. It is built with SEO, GEO and AEO and complemented by advertising inside ChatGPT.
What we do
Your customers no longer search with keywords alone. They ask questions, request comparisons and evaluate options on Google, in AI Mode and in ChatGPT before they decide. That changes what visibility means for a brand.
Wizard’s AI Visibility & Ads service connects two worlds: organic presence across Search, AI Search and Large Language Models (LLMs), and paid visibility inside ChatGPT.
We build one strategy that combines SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), content, authority, ChatGPT Ads and measurement — so your brand shows up where the next decision is being made.
AI Visibility | AI SEO, GEO & AEO
We work on two connected layers: organic presence in AI systems and paid visibility inside ChatGPT. The insights from one feed the other.
AI Visibility Audit & Prompt Tracking
AI Visibility Audit & Prompt Tracking
We check what ChatGPT, Gemini, Perplexity and Google AI Overviews answer today about your category: which prompts you appear in, where competitors appear and which sources they cite. This becomes the baseline we measure every month.
Technical SEO & Structured Data
Technical SEO & Structured Data
AI visibility starts with strong SEO Marketing: crawlability, indexability, speed, clean HTML, access for AI crawlers (OAI-SearchBot, PerplexityBot) and structured data that makes the company, its services and its people clear.
Answer Engine Optimization (AEO)
Answer Engine Optimization (AEO)
We structure content around the questions users actually ask: the answer up front, definitions, data and sources, comparisons, tables and FAQs. We update key pages regularly, because AI systems favour fresh information.
Generative Engine Optimization (GEO) & Digital PR
Generative Engine Optimization (GEO) & Digital PR
LLMs form a picture of a brand mostly from what others write about it. We identify the sources AI systems cite in your industry and close the gaps in mentions, citations and authority: media, directories, reviews, YouTube.
SEO vs AEO vs GEO
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Ranking in Google results | Your page becomes the answer to a question | Your brand is mentioned and cited in AI answers |
| Where | Google, Bing | Featured snippets, AI Overviews, voice | ChatGPT, AI Mode, Gemini, Perplexity |
| What we measure | Rankings, organic traffic | Appearances in answer features | Mentions, citations, share of voice |
There is no “hack” for ranking in ChatGPT
Presence in AI answers is not a fixed position on a results page. Each system uses its own indexes, sources and signals, and answers change with the query, the context and the moment.
That is why we do not promise “#1 in ChatGPT” or guaranteed citations. We work on what can genuinely be improved: technical accessibility, content quality, clear entities, structured data, credible mentions and a consistent digital footprint.
ChatGPT Ads & AI Advertising
Since August 2026, businesses in Greece can advertise inside ChatGPT through the self-service OpenAI Ads Manager. Ads appear in a separate placement labelled as sponsored, at the moment users compare options and decide.
Wizard integrates ChatGPT Ads into a broader paid media strategy, alongside channels such as Programmatic Ads.
Campaign Setup
Campaign Setup
We handle account and campaign setup: structure, objectives, budgets, ad groups, creative and landing pages.
From Keywords to Context & Intent
From Keywords to Context & Intent
Targeting in ChatGPT is based on the conversation context and context hints, not exact-match keywords. We map the questions and intents of each stage of the customer journey and turn them into structure, creative and offers.
Creative & Landing Experience
Creative & Landing Experience
The ad should be a natural continuation of the user’s need, without imitating the organic answer. We test not only creatives, but also offers and conversion paths.
Measurement & Optimization
Measurement & Optimization
We connect impressions, clicks, spend and conversions to your existing measurement framework, with conversion tracking and UTMs in GA4. The goal is to know whether the ads create incremental value.
One Strategy. One Feedback Loop.
Organic and paid stop being two separate projects and work as one growth system.
Discover
Discover
AI Visibility Audit: search demand, prompts, competitors, the sources AI systems cite and commercial opportunities.
Build
Build
Technical SEO, content, entities, structured data, digital PR and landing pages.
Activate
Activate
We activate the right organic and paid opportunities, based on real intent.
Measure & Improve
Measure & Improve
Monthly report: AI share of voice, citations, AI referral traffic, conversions and campaign performance.
What is your gain?
Real visibility does not mean appearing everywhere. It means appearing in the right places, for the right questions, at the moment customers are evaluating their options.
By connecting AI Visibility, Search and Paid Media with a broader 360 Lead Generation Marketing or 360 E-Commerce Marketing strategy, we turn it into a system that supports awareness, consideration and conversion.
- More qualified visibility
- Stronger consideration
- Insight into what the market asks
- More opportunities for growth
Why work with Wizard?
One Connected Strategy
SEO, content, performance and measurement in the same plan, not as disconnected services.
Organic + Paid AI Together
We cover both GEO/AEO and ChatGPT Ads, so the data from one improves the other.
Senior Expertise
SEO experts, performance marketers, content specialists and data analysts in one team.
Transparency & Business Results
Clear deliverables and reporting that tracks leads, conversions and sales, not just impressions or AI mentions.
Frequently Asked Questions
What is AI Visibility?
AI Visibility is how easily a brand can be discovered, understood and accurately represented in ChatGPT, Google AI Overviews, AI Mode, other LLMs and traditional search engines.
What is the difference between SEO, GEO and AEO?
SEO is the foundation for organic discovery of a website. AEO (Answer Engine Optimization) structures content so it answers specific questions clearly. GEO (Generative Engine Optimization) works on a brand’s presence inside answers generated by AI systems. They work best as one connected framework.
Does GEO replace SEO?
No. AI systems draw information from search indexes, so crawlability, indexability, quality content, internal linking and authority remain essential for AI discovery too.
What is Google AI Mode and how does it affect my SEO?
AI Mode is Google’s conversational search: it answers with a response synthesised from multiple sources, with links to them. To be one of those sources, you need strong SEO and content that answers specific questions clearly.
How can my brand appear in ChatGPT and other LLMs?
There is no single technique. The strategy combines technical accessibility, well-structured content, clear entities, mentions in credible sources and a consistent digital footprint. For immediate presence, there are also ChatGPT Ads.
Can you guarantee that my brand will appear in ChatGPT?
No. No responsible partner can guarantee a specific mention, citation or position inside an AI answer. What we can improve are the signals that make a brand easier to discover, understand and recommend.
How do you measure AI Visibility?
With a fixed set of prompts we check every month in ChatGPT, Google AI Overviews/AI Mode and other LLMs: how often you are mentioned, how often your site is cited, how you are described and your share against competitors. In GA4 we isolate traffic coming from AI tools.
How long does it take to see results?
Technical improvements and ChatGPT Ads show results within a few weeks. Organic presence in AI answers is usually built over 3–6 months, depending on your starting point and how competitive your industry is.
What are ChatGPT Ads?
ChatGPT Ads (or OpenAI Ads) are paid placements inside ChatGPT, separate from the organic answer and labelled as sponsored. They are created and managed in OpenAI Ads Manager and do not affect what ChatGPT answers.
Can a business based in Greece advertise on ChatGPT?
Yes. Greece has been one of the European markets with self-service access to OpenAI Ads Manager since August 2026. Whether a specific business can run a campaign also depends on its category, offer and the current advertising policies.
Who sees ads in ChatGPT?
Adult users on the Free and Go plans. Plus, Pro, Business and Enterprise subscribers do not see ads, and ads are not shown on sensitive topics such as health or politics.
How do targeting and measurement work in ChatGPT Ads?
Matching is based on the conversation’s context, the ad, the landing page and context hints, not exact-match keywords. We measure impressions, clicks, CTR, CPC, spend and conversions through Ads Manager, with conversion tracking and GA4.
Built for what comes next
No one knows which AI model, interface or ad format will dominate a few years from now. That is why we build on fundamentals that keep their value: useful content, technical excellence, clear entities, authority, a strong brand, search intent and meaningful measurement.
Platforms will change. The need to be the right answer — and the right choice — at the right moment will remain.
Ready to improve your AI Visibility?
Connect AI SEO, GEO, AEO and ChatGPT Ads in one growth strategy.